How We Helped a Guitar Creator 2x His Average Monthly Income in 30 Days

Here's exactly what we did to create this growth.

Built a system where there wasn't one

Before working with us, Gabriel's brand deal process was sporadic, and it only ran one direction: inbound. If a brand reached out, he'd handle it himself, in whatever order it came in. There was no way to track what was in motion, what had gone cold, or what had slipped through the cracks.

So the first thing we did was build one:

• We went through his entire inbox, two years back, and mapped out every brand conversation he'd ever had.
• We organized everything into clear categories: brand collab inquiries, positive responses, negative responses, affiliate inquiries, and so on.
• We went after the deals that had been missed or left on the table, including ones sitting in his spam folder, and ones he'd assumed were spam and never opened.
• We re-engaged with those brands and picked the conversations back up.

To be clear, Gabriel was already doing a solid job. He built a real audience and real relationships with brands on his own. What was missing wasn't effort, it was a solid system to help scale operations. Once we had that in place, we could actually work the brand deal pipeline instead of reacting to whatever landed in the inbox that day.

Helping with repricing

Gabriel was underpricing himself on inbound deals. Here's one direct example:

On a previous deal with a music AI platform, he was paid $270 for a single 60-second TikTok video, with 90 days of ad authorization included.

On a comparable deal with a similar AI music platform, we negotiated $500 for him.

That's not a one-off, that's the pattern we found across his inbound deals. So together we built his base pricing package:

A starting structure covering video type, platform, link placement, ad authorization terms, and exclusivity, that we can tune up or down depending on what a specific deal calls for.

Instead of negotiating every deal from scratch, we now have a floor to negotiate up from.

Proactively reaching out to curated brands

Inbound deals are great, but they only get you so far, you're limited to whoever happens to find you. So in month one, we also ran proactive outbound on Gabriel's behalf:

• Reached out to 200+ brands
• Opened ~20 real conversations
• Closed 2 deals directly from that outreach, plus a handful of additional gifted collabs that are currently in the pipeline

One of those two deals was the biggest outbound win of the month: a $1,000/month recurring deal. The other was a hybrid deal, cash plus product.

We didn't spray outreach randomly, either. We looked at the brands Gabriel had already had successful collaborations with, and went after more companies that looked like them.

Brands like VibeMe AI, JPFans, ToneMatcher, and Broke Records (a music promotion agency) are among the names we've worked with so far.

And this is just month one. Outreach and negotiation aren't a same-day process, deals take weeks to warm up, and a lot of what we started in month one is going to close in month two and beyond.

The long term content strategy

The last piece isn't about deals directly, it's about content.

We ran two growth strategy sessions with Gabriel, working through where he's at in his creator journey, what he actually wants to make, and what kind of collaborations he wants to be a part of.

One of the biggest shifts we're pushing: more face-first, personal content. Not just guitar and gear, but Gabriel himself, his personality, his interests, what he's actually into outside of playing. That's what makes an audience feel connected to a creator, and it's also what brands are looking for. We've also talked about him branching into sub-niches that are genuinely part of who he is, like gaming, rather than forcing a pivot into something unrelated.

It's still early to say how this is landing. Content like this takes time to reach both his existing audience and new viewers, and right now Gabriel's mixing his established content style with the new, more personal format while it finds its footing. We'll have real signal on this in the coming months.

The key results

One month in:

• 2x average monthly income ($500–700/month → $2,000 earned + $1,000 booked)
• A real system replacing a sporadic, inbound-only process
• Repriced deals, nearly doubling his per-deal rate on comparable work
• 200+ brands contacted, 20 conversations opened, 2 deals closed, plus gifted collabs
• A content strategy aimed at long-term brand fit, not just this month's deals

This is one month of results, and the deals we opened this month are going to keep closing over the next few. We're just getting started over here.

FAQ

How will Eira help me as a creator? We offer two tracks depending on where you're at. Full talent representation covers inbound inquiry management, brand pitching, growth strategy, and general guidance, we run the business side for you. Our creator growth tools are more DIY: building your brand lists, crafting email copy for brand pitching, media kit creation, and positioning overhauls, so you can run outreach yourself with the right tools in hand.

How can Eira help me find new brand deals? We work both sides of the pipeline, inbound and outbound, so you're not just waiting on brands to find you. Inbound means organizing and converting the deals already coming your way. Outbound means proactively reaching out to brands that fit your niche and audience.

How long does it take to see results from brand deal outreach? Brand pitching isn't a day-to-day process, so it can take 3 to 4 weeks before the first deal closes. Once relationships warm up, though, deals tend to keep landing steadily rather than stopping after the first one.

When will I be qualified for full talent representation? Generally, once you're getting a steady stream of 5 to 10 inbound inquiries a month and have already closed multiple paid brand collabs, you're at the point where we'd consider an audit. That volume tells us there's enough happening to actually manage and scale.

What niches of creators does Eira work with? We work across all niches, niche isn't what we screen for. What matters more is fit: we need to click as people, and we need to see the vision for who you can become and how we can help get you there.